Festivals: Evolving Beyond the Music

Festivals are changing and it’s bigger than the music.

The latest Ticketmaster State of Play 2025 report confirms what we’re already seeing on the ground: festivals are evolving into multi-generational, values-driven experiences where comfort, care, and connection are just as important as the headliners.

73% of parents say festivals are better than traditional holidays for cultural exposure
Solo attendance is on the rise, especially among women
Sustainability and safety matter more than ever
47% are upgrading to VIP for improved facilities

This shift has big implications for how we design, plan, and protect live environments.

At Emmaus, we’re already helping festivals embed trauma-aware practice, inclusive welfare strategies, and real-time operational readiness, because festivals aren’t just events anymore, they’re destination experiences for people of all backgrounds.

Read the full article via StandOut Magazine:
👉 https://www.standoutmagazine.co.uk/festivals-are-an-evolving-market-says-ticketmaster-report